The world of online business has become fiercely competitive. To survive and sustain on this platform, a company needs not only a beautiful, well-designed and functional website, but also aggressive website promotion efforts to make sure that the site draws in the desired number of visitors.In the massive crowd of millions of sites offering similar products/services, getting the website noticed and pulling in hits is one of the biggest challenges faced by a modern-day business. Unless you use creative and result-oriented site promotion techniques, your website is going to just sit idly on the web; existing, but invisible.Some ways in which you can promote your site and enjoy online business success are:Search Engine OptimizationSearch engines are great sources for targeted web traffic. There are a number of on-site and off-site optimization techniques through which you can make your website search engine friendly and improve its visibility for your target customers.Writing Blogs and ArticlesMaintaining a blog is a great way of connecting with interested readers and prompting them to visit your website. Another way of attracting qualified traffic to your website is by writing high quality, informative and interesting articles and offering them for free publication on different sites, blogs, e-magazines, etc. Your website link is added at the end to bring in the traffic.Using Social Media Almost all internet users are to be found on the social networking sites. Maintaining a business profile on these sites and interacting informally through it with your prospects and customers is an effective site promotion technique.Affiliate MarketingIn Affiliate Marketing, your site link is carried on the site of your associate/partner who gets a commission on every visitor coming in to your site by clicking on that link. It is quite an effective method of site promotion.Reciprocal LinkingGetting your website link posted on the other relevant or associated websites is an excellent way of promoting your own site. You should identify such related websites where you can leave your link and expect interested visitors from that site to move on to your website. Mail the webmasters with a request for dropping a link on their websites and offer to carry their link in return.Whatever you do for site promotion, just remember that your competitors are also doing the same, maybe even more. Therefore, these promotional techniques have to be continued on a consistent basis. Actually, online business is serious business and involves a lot of technicalities that are understood only by professionals with the relevant knowledge. Website building and promotion should be left in the hands of such experts. If you want to get in touch with the online marketing experts in your area for the promotion of your business website, you can find suitable options by searching on a reputable, high-traffic online local business directory.